Role of SEO in Web Design

Role of SEO in Web Design

In today's competitive market, it is very important for companies to have an online presence. People search for practically everything online. Research has shown users perform at least one search before making most purchase decisions.

Hence, it is necessary for companies to have websites that represent them effectively in search results. The websites become the face of the company and can influence a decision in favor of your company. However, just having a website is not enough. It is also important for the website to show up in the search result when people search for related keywords.

Not all people search for the name of a website. Most of the times people search based on what they need. This is usually the product they are looking for or the service they need or the subject of the information they seek. If your website does not show up in search results when people do these searches, then your website just does not exist for the user.

How do you make sure your website ranks for these keywords? Why should search engines choose to show your website on page 1 when people search among the thousands or more sites that are more related to the term? This is where SEO comes into picture. While SEO includes many things like site architecture, content, inter-linking of pages, getting links from other sites, etc., this article talks about the role SEO plays in the design of your website.

SEO and its Role in Website Design

SEO and web design must go hand in hand. Many web designers these days are incorporating SEO in the web design process. However, many companies do not understand the importance of the role SEO plays in your website design, and ignore the value SEO could bring to their website while in the designing stages.

It becomes easier to get traffic to the site if it has an SEO friendly web design. For example, many technologies make a site look "cool" but are not search engine friendly. If your website design uses many of these technologies, then you may either be blocking or slowing down a search engine when it tries to access the content on your website. If a search engine cannot quickly and easily access content on your website, it is unlikely to rank high in search results. Incorporating SEO best practices in your website goes beyond just content and linking. It needs to happen with technology decisions, site architecture, navigation and more. And this is where SEO can play a vital role in your website design.

The content of the page is also a very important aspect of SEO. Before getting the website ready, the web designer should get an understanding of what the website is all about. Once the designer has determined this, he/she can make a list of keywords that users might search for to get information that is there on the website. Placing the right number of keywords on the page meaningfully will help the page rank better in search results. If keywords are added to the content while the web page is being created, then it will save money and time, as you would not have to go back to an already created web page and make changes to the content for SEO reasons.

Off-site optimization is about link development. The links from other sites pointing to yours play an important role in increasing the search engine ranking of the page. However, neither link building nor search friendly content will be of much use if your web design is not SEO compliant.

SEO is as important to creating a website as the design itself. If the website is designed keeping SEO in mind, then the page will start ranking from the time of its existence and will attract visitors from search engines. If SEO were incorporated from the web design stage, then you would be spending less time and money in undoing what is already done and adding newer search engine friendly things to get your page ranking.


Lakshmi is a member of the SEO team at Praver Digital and a writer. Praver Digital provides high quality outsourced SEO services, web design services and content services to growing businesses around the world. We also offer white label SEO services to web design firms, digital marketing firms and advertising agencies.

Praver Digital is among India's leading SEO firms for growing businesses from around the world. Praver Digital offers outsourced SEO services, HTML based web design services, content services, and other outsourced services from our offices in India and USA.



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